In past decades we are experiencing posters as a self-evident part of the urban space, where we look at moments when we have few extra seconds of time available. Posters are designed according to the purpose and goal for which they are made. In a plethora of posters, we wanted to create one that would be noticeable and that would effectively deliver the message.
The purpose of the diploma thesis was to examine the posters, create variations of the movie poster and with the analysis, determine which poster is the most appropriate.
In the theoretical part we discussed about the development of posters in Slovenia, compared the achievements of individual countries in the field of poster design, the purpose of posters and film posters. In the following, we talked about the dimensions of posters, fine arts, colors and typography. At the end we summarized the content of the film and described the operation of the eye tracking device.
In the experimental work, we created six versions of posters in Adobe programs and the heading typeface. Posters varied in composition, typography and used colors. With the online survey and eye tracking device, we evaluated the agreeability and effectiveness of individual version of poster.
We have found that people prefer to choose vivid shades, then pale colors at the end dark shades of color. The results obtained with the aid of the eye movement tracking device showed that with a seemingly better composition and typography we can present the information and the message incorrectly to the observer.
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