Prenova celostne grafične podobe podjetja Gorenje GAIO, d.o.o.

Medved, Neja Maruša (avtor), Pušnik, Nace (mentor)

V diplomskem delu smo oblikovali prenovljeno celostno grafično podobo podjetja Gorenje GAIO, d. o. o., ki deluje na področju izdelave industrijske opreme in njene avtomatizacije že od leta 2010, ko ga je ustanovilo podjetje Gorenje, d. d. Prenova je bila nujno potrebna, saj smo s svežim izgledom prikazali novo obdobje poslovanja. V teoretičnem delu smo opisali celostno grafično podobo, njen nastanek in delovanje. Osredotočili smo se na referenčni trikotnik, ki prikazuje odnose med realno identiteto organizacije, njeno podobo in identitetnim sistemom. Opisali smo strateške opredelitve – poslanstvo, želeno identiteto in filozofijo. Definirali smo tudi logotip ter predstavili smernice grafičnega oblikovanja spletne strani in kataloga. Omenili smo tudi pravila pri izbiri tipografije ter razlike med prikazanimi barvami na zaslonu računalnika in tiskanimi barvami na končnem izdelku. V eksperimentalnem delu smo predstavili podjetje Gorenje GAIO, d. o. o., njegovo poslanstvo, želeno identiteto in strateške cilje. Na podlagi želja vodstva in trenutnih oblikovalskih trendov smo skicirali osnovno idejo, izbrali paleto barv in tipografijo. Najprej smo prenovili logotip, ki smo vključili na spletno stran, v katalog in na službene avtomobile. Vse smo upodobili v digitalni obliki, v programih Adobe Photoshop, Adobe InDesign, Adobe Illustrator in programu za izdelavo spletni strani Wix.com. Končni oblikovani izdelki so dodani v prilogah.

• Jezik: Slovenski jezik
• Ključne besede: celostna grafična podoba, Gorenje GAIO, grafično oblikovanje, logotip, podjetje
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2018
• PID: 20.500.12556/RUL-102713
• Datum objave v RUL: 07.09.2018

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Renovation of corporate identity of Gorenje GAIO, Ltd. company

Izvleček

In this diploma thesis we designed a renovated corporate identity for Gorenje GAIO, Ltd. company, which has been in the field of manufacturing industrial equipment and its automation, since Gorenje, PLC company established it in 2010. The renovation was absolutely necessary, because we presented the arrival of a new managing director with a fresh new look. Theoretical part contains the description of corporate identity, its formation and operation. We focused on the reference triangle, which shows the relationship between real identity, image and identity system of the organization. We described strategy – mission, vision and philosophy of the organization. We defined logotype and presented the guidelines of graphic design for a website and catalog. We also mentioned the rules for picking the right typography and the differences between colors on a computer screen and printed colors on a final product. Experimental part contains a presentation of Gorenje GAIO, Ltd. company, its mission, vision and strategic goals. We sketched the basic idea based on the managing director’s wishes and current design trends, chose a color palette and typography. We renovated the logotype first and then included it in the website, catalog and business car stickers. We digitally designed everything in Adobe Photoshop, Adobe InDesign, Adobe Illustrator programs and website builder Wix.com. We added the final products to attachments.

• Ključne besede: company, corporate identity, Gorenje GAIO, graphic design, logotype