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MSc theses (5)
Mihaela Kolačević:
Using screencasting videography to analyse consumer online fashion clothing purchase intention ; a comparison between men and women
Jure Hodnik:
The impact of vehicle electrification on consumer brand perceptions of BMW i
Tina Meža:
The influence of active brand hate on the desire for revenge
Lejla Harbaš:
Vpliv impulzivnega nakupovanja na po-nakupno obžalovanje in po-nakupno vedenje kupcev
Taja Grubar:
Učinek zelenega pranja in zelene skepse na nakupno namero
BSc theses (4)
Živa Kolbl:
Psihološki dejavniki globalne ekonomske krize 2008-2009
Erika Mavri:
Stališča porabnikov do nakupa novega avtomobila preko spleta
Nika Đođ:
Pomladitev blagovne znamke s targetiranjem nove ciljne skupine
Aleksander Perko:
Vpliv spletnega piratstva na študente tekom študija
Other documents (3)
Živa Kolbl, Selma Saračević:
Identifikacija porabnikov z blagovno znamko
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger:
The bond between country and brand stereotypes
Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar:
Do brand warmth and brand competence add value to consumers?