Trženjska strategija uvajanja programa industrijskih detektorjev kovin na mednarodnem trgu - primer podjetja MDR : magistrsko delo

Hlebec, Monika (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: EU, medorganizacijski sistemi, medorganizacijsko trženje, odnosi s strankami, majhna podjetja, MDR, okolje, konkurenca, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Hlebec]
• Year: 2016
• Number of pages: III, 79, 8 str.
• PID: 20.500.12556/RUL-99991
• UDC: 339.138
• COBISS.SI-ID: 24061926
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: A marketing strategy for the launch of a programme of industrial metal detectors on the international market - the case of the MDR company
• Keywords: interorganizational systems, intercompany marketing, customer relationship, small enterprises, environment, competition, analysis