Vpliv digitalizacije na zastavljanje ciljev slovenskih tržno-komunikacijskih akcij : primer nagrad Effie

Avberšek, Anja (author), Golob, Urša (mentor)

• Language: Slovenian
• Keywords: Effie, učinkovitost, komunikacijski cilji, Tržno komuniciranje, Nagrade, Digitalizacija, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [A. Avberšek]
• Year: 2017
• Number of pages: 42 str.
• PID: 20.500.12556/RUL-99854
• UDC: 339.138:316.77(043.2)
• COBISS.SI-ID: 35438173
• Publication date in RUL: 19.02.2018

Secondary language

• Language: English
• Keywords: Marketing communication, Awards, Digitization, Graduate theses