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An analysis of ethics in marketing tobacco products : master's thesis
ID Zečević, Mila (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zecevic2555-B.pdf This link opens in a new window

Language:English
Keywords:marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Zečević]
Year:2017
Number of pages:II, 62, 6 str.
PID:20.500.12556/RUL-99733 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23963110 This link opens in a new window
Publication date in RUL:13.02.2018
Views:1237
Downloads:234
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Secondary language

Language:Slovenian
Title:Analiza etike pri trženju tobačnih izdelkov
Keywords:trženje, etika, poslovna etika, tobačna industrija, družbena odgovornost, oglaševanje, mladina, otroci, raziskave

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