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Soustvarjanje vrednosti blagovne znamke na družbenem omrežju Istagram : magistrsko delo
ID Rudl, Nina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/rudl2630-B.pdf This link opens in a new window

Language:Slovenian
Keywords:informacijska tehnologija, družbeni mediji, socialne mreže, Instagram, proizvodi, blagovne znamke, vrednost, potrošnik, kontrola
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Rudl]
Year:2017
Number of pages:II, 63, 1 str.
PID:20.500.12556/RUL-99713 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24129766 This link opens in a new window
Publication date in RUL:13.02.2018
Views:1667
Downloads:200
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Secondary language

Language:English
Title:Brand value co-creation on Instagram
Keywords:information technology, social media, social network, Instagram, products, brands, value, consumer, control

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