Facebook Messenger as a tool for building relationships with customers : bachelor thesis

Straga, Dina (author), Golob, Urša (mentor)

• Language: English
• Keywords: Trženje na podlagi odnosov, Odnosi s strankami, Spletna družabna omrežja, Diplomska dela
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [D. Straga]
• Year: 2017
• Number of pages: 88 str.
• PID: 20.500.12556/RUL-99406
• UDC: 005.57:366(043.2)
• COBISS.SI-ID: 35388253
• Publication date in RUL: 25.01.2018

Secondary language

• Language: Slovenian
• Title: Facebook Messenger kot orodje za vzpostavljanje odnosov s potrošniki
• Keywords: Relationship marketing, Customer relations, Online social networks, Graduate theses