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Pomen osebnega pristopa pri trženju bančnih storitev : zaključna strokovna naloga visoke poslovne šole
ID
Weissenbach, Lucija
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/weissenbach508.pdf
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Language:
Slovenian
Keywords:
bančništvo
,
banke
,
bančno poslovanje
,
storitve
,
kadri
,
usposabljanje
,
odnosi s strankami
,
komuniciranje
,
trženje
,
zadovoljstvo
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[L. Weissenbach]
Year:
2016
Number of pages:
II, 29, 6 str.
PID:
20.500.12556/RUL-98747
UDC:
336.71
COBISS.SI-ID:
23850726
Publication date in RUL:
05.01.2018
Views:
1059
Downloads:
166
Metadata:
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Secondary language
Language:
English
Title:
The meaning of personal approach in marketing banking services
Keywords:
banking
,
banks
,
banking management
,
services
,
personnel
,
training
,
customer relationship
,
communications
,
marketing
,
satisfaction
,
research
,
analysis
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