Pomen osebnega pristopa pri trženju bančnih storitev : zaključna strokovna naloga visoke poslovne šole

Weissenbach, Lucija (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: bančništvo, banke, bančno poslovanje, storitve, kadri, usposabljanje, odnosi s strankami, komuniciranje, trženje, zadovoljstvo, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Weissenbach]
• Year: 2016
• Number of pages: II, 29, 6 str.
• PID: 20.500.12556/RUL-98747
• UDC: 336.71
• COBISS.SI-ID: 23850726
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: The meaning of personal approach in marketing banking services
• Keywords: banking, banks, banking management, services, personnel, training, customer relationship, communications, marketing, satisfaction, research, analysis