Vloga otrok v spletnem nakupovanju otroških izdelkov : zaključna strokovna naloga visoke poslovne šole

Laznik, Maja Ana (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, otroci, vedenje potrošnikov, spletna trgovina, odločanje, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. A. Laznik]
• Year: 2016
• Number of pages: I, 31, 10 str.
• PID: 20.500.12556/RUL-98715
• UDC: 339.138
• COBISS.SI-ID: 23745254
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: The role of children in online shopping of children's products
• Keywords: marketing, purchasing, children, consumer behaviour, online shopping, decision making, research, analysis