Trženje eko-turizma : primer lansiranja Eko resorta Velika Planina na turistično tržišče

Zupan, Tanja (author), Bratec, Miha (mentor)

• Language: Slovenian
• Keywords: turizem, trajnostni razvoj, ekologija, trendi, okolje, trženje, poslovno komuniciranje, proizvodi, cena, case study, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Zupan]
• Year: 2016
• Number of pages: II, 21 str.
• PID: 20.500.12556/RUL-98699
• UDC: 338.48
• COBISS.SI-ID: 23728870
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Marketing the Eco-Tourism: The Case of Launching of the Velika Planina Eco Resort on the Market
• Keywords: tourism, sustainable development, ecology, trends, environment, marketing, business communication, products, price, case study, analysis