Porabnikovo zaznavanje cene in njena vloga v nakupnem procesu : zaključna strokovna naloga visoke poslovne šole

Ženko, Matija (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, nakup, odločanje, vedenje potrošnikov, cena, družba, osebnost, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Ženko]
• Year: 2016
• Number of pages: II, 29, 4 str.
• PID: 20.500.12556/RUL-98690
• UDC: 339.138
• COBISS.SI-ID: 23709670
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Consumer's perception of price and its role in the buying process
• Keywords: marketing, sales, purchasing, decision making, consumer behaviour, price, society, personality, research, analysis