Splet kot sodobno orodje tržnega komuniciranja : zaključna strokovna naloga visoke poslovne šole

Blatnik, Helena (author), Erjavec, Jure (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, Internet, poslovno komuniciranje, oglaševanje, odnosi z javnostjo, pospeševanje prodaje, direktno trženje, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [H. Blatnik]
• Year: 2016
• Number of pages: II, 20, 1 str.
• PID: 20.500.12556/RUL-98665
• UDC: 339.138
• COBISS.SI-ID: 23673062
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Internet as a marketing communications tool
• Keywords: marketing, electronic marketing, Internet, business communication, advertising, public relations, sales promotion, direct selling, analysis