The purpose of the diploma thesis was to prepare and describe graphic templates for the web, for the needs of the company Lisca d.d. (in the continuation Lisca). Due to the growing importance of online advertising in the marketing of business and online retailers, they recently decided to renovate websites in online stores. Web pages with the online store have a significant impact on the sale of products in the fashion market for clothing and underwear. Renewal and the new visual image of web sites and online stores require a lot of work, so the project is usually very demanding, time-consuming and a lot of people are involved.
To achieve the goal – the creation of new and updated websites with online store of company Lisca. First, an analysis of the existing layouts was made in the elements based on which new proposals were created. Based on a comparison with other websites in online shops, findings, wishes and needs, a refurbished website was put up.
By analyzing existing, older websites in stores, it was possible to introduce changes, upgrades and improvements to existing items, images, photos and layout. All themes considered the legality of the corresponding graphic attachments of individual image and text elements.
The theoretical part of the thesis presents the characteristics of textual and imaging suggestions in terms of graphic preparation, fashion photography and online shops. In the experimental part, the analysis of the old web site with an online store, the presentation of the newly created website with the online store, as well as the comparison of both websites is presented. In addition to the above, the specific features, requirements and characteristics of preparing graphic templates for publishing on the web are also presented.
The result of the thesis is an improved, more transparent and more useful refreshed website www.lisca.com.
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