The main point of this thesis is the research and analysis of how to make a good and interesting catalog with stocking patterns. The catalog is a presentation of the company and therefore has to be unique and must stand out, but most importantly it has to present the products in an interesting and clear way. Pictures of products, descriptions of products and the company’s details will be included in the catalog. This information provides the customer with knowledge of what the company has to offer.
In the theoretical part, there will be a discussion about what a catalog is, which types of catalogs exist and which are the main and attractive parts of a catalog that the user notices first. The goal of this thesis is to do a research about catalogs and for every reader to know what the catalog includes and how to create an attractive pattern catalog for stockings.
In the practical or experimental part, a photographing in a photo-studio will take place. The photographing of all stocking patterns on a mannequin leg under certain conditions will later help with the design of the catalog. The catalog will be later printed (in a larger version) and used for company promotions for Proteks and Noteks. Followed by a survey in which the interviewee will decide, which part of the catalog he or she found the most interesting or attractive. The result will be a test-catalog of products, which will be developed further in the future and used on the market.
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