Catalogue is an effective way to promote and present a business or brand. In today's digital
age, where information is usually obtained from the web and digital media, a printed product
has a particularly great charm, so despite the advantages of digitally presented catalogue, such
as for example cost reduction, companies still decide to offer their customers a printed
catalog.
The diploma thesis presents the entire process of product catalogue creating, from planning
and design to press and postpress. The first part is based on theory and describes the process
of planning, material collecting, effective product or service presentation and the required
software. The second part is practical and represents the production process of Butik
tiskovin's product catalogue.
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