Analiza možnosti poslovnega sodelovanja zadrug na Gorenjskem

Roblek, Rok (author), Udovč, Andrej (mentor)

Namen magistrskega dela je bil ugotoviti, kakšne so realne možnosti razvoja poslovnega modela sodelovanja zadrug na Gorenjskem. Praviloma so zadruge nespecializirane in med seboj ne povezane, posledično pa občutijo šibkost na trgu, njihova pogajalska pozicija je slaba, s tem pa ne dosegajo optimalnih ekonomskih učinkov, kar posledično omejuje osnovni servis zadrug do svojih članov. Zadruga je zahteven poslovni subjekt, kjer lastniki nastopajo kot poslovni partnerji v širšem pomenu besede. Člani zadrugo upravljajo, obenem pa so kot lastniki z njo tudi emocionalno povezani. Medsebojno povezovanje zadrug je eno izmed zanemarjanih zadružnih načel, oblika skupinske organiziranosti pa je ena izmed ključnih razvojnih vprašanj sodelovanja. Možnosti je seveda več, med njimi izstopajo združitev v eno zadrugo v regiji, specializacija posamezne zadruge po različnih področjih ali ustanovitev zadruge višjega reda, ki manjše zadruge združuje v celoto. Predpostavljamo, da je zadnji model bolj primeren, saj s tem dobimo večjo zaokroženo ekonomsko celoto, izognemo se vprašanju lastništva posamezne zadruge in vprašanjem čustvene navezanosti na lastnino- zadrugo.

• Language: Slovenian
• Keywords: Zadruga, poslovno, sodelovanje, Gorenjska
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: BF - Biotechnical Faculty
• Publisher: [R. Roblek]
• Year: 2017
• PID: 20.500.12556/RUL-97982
• UDC: 631.115.8:349.422.2(497.4)(043.2)
• COBISS.SI-ID: 8860281
• Publication date in RUL: 15.11.2017

Secondary language

• Language: English
• Title: Business cooperation analysis of cooperatives in Gorenjska region

Abstract

The purpose of the graduation thesis is to identify the possible business models of cooperatives' development in Gorenjska region. Traditionally the cooperatives are unspecialized and they do not cooperate among each other. Consequently they are weak on the market as well as their negotiation positon is weak, therefore they cannot optimize their economic ratio which results in weak services to their members - farmers. Cooperative is a complex business subject where the owners are at the same time its primary business partners. Members control cooperative and have emotional relationship with it. Internal cooperation in network of cooperatives is on one hand one of the misused cooperation principals but on the other hand it is also one of the key development questions. There are quite a few possibilities of cooperation models, though only few are more certain to success. One of them might be a process of unification where smaller cooperative merge in one cooperative, specialization of each cooperative or formation of second level cooperative that would unite all of them as one but which would still keep them independent. It is supposed that the last indicated model is the one the most suitable since it enables to create unified economic model and at the same tame it excludes the question of emotional bonds among cooperative members.

• Keywords: Cooperative, business, cooperation, Gorenjska