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Uporaba sponzorstva za pozicioniranje blagovne znamke Sperbank na slovenskem trgu : diplomsko delo
ID Kajtner, Andraž (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kajtner14824.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, bančništvo, banke, Sperbank, pozicioniranje proizvoda, strategija, sponzorstvo, šport, blagovne znamke, tržne raziskave
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Kajtner]
Year:2016
Number of pages:II, 42, 5 str.
PID:20.500.12556/RUL-96187 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23625190 This link opens in a new window
Publication date in RUL:27.09.2017
Views:4448
Downloads:324
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Secondary language

Language:English
Title:Use of sponsorhip in positioning Sberbank brand on the Slovenian market
Keywords:Slovenia, banking, banks, Sperbank, positioning, strategy, sponsorship, sports, brands, market research

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