Trženje kot izziv v nepridobitnih organizacijah - primer Društva Sladki nasmehi : diplomsko delo

Pahor, Urška (author), Bajde, Domen (mentor)

• Language: Slovenian
• Keywords: neprofitne organizacije, trženje, planiranje, strategija trženja, pozicioniranje proizvoda, poslovno komuniciranje, direktno trženje, elektronsko trženje, case study, pekarstvo
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Pahor]
• Year: 2016
• Number of pages: II, 47, 17 str.
• PID: 20.500.12556/RUL-96149
• UDC: 33339.138
• COBISS.SI-ID: 23602662
• Publication date in RUL: 27.09.2017

Secondary language

• Language: English
• Title: The challenge of marketing in nonprofit organizations: The case of ˝Sladki nasmehi˝
• Keywords: non-profit organizations, marketing, planning, marketing strategy, positioning, business communication, direct selling, electronic marketing, case study, bakery