Diverzifikacija trženjskega spleta Term Čatež na nemškem in tržiščih bivše Jugoslavije : diplomsko delo

Starc, Danijel (author), Bratec, Miha (mentor)

• Language: Slovenian
• Keywords: Slovenija, turizem, zdravilišča, podjetje, Terme Čatež, trženje, poslovno komuniciranje, oglas, direktno trženje, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Starc]
• Year: 2016
• Number of pages: III, 43 str.
• PID: 20.500.12556/RUL-96095
• UDC: 339.138
• COBISS.SI-ID: 24041702
• Publication date in RUL: 27.09.2017

Secondary language

• Language: English
• Title: Marketing mix diversification of Terme Čatež on the german and ex-yuguslav markets
• Keywords: Slovenia, tourism, health resorts, enterprises, Terme Čatež, marketing, business communication, advertisement, direct selling, analysis