Načrt trženja podjetja Elektromaterial Lendava d.d. za vstop na poljski trg : diplomsko delo

Ovsenjak, Boštjan (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: Slovenija, elektroindustrija, industrijsko podjetje, Elektromaterial lendava, internacionalizacija, izvoz, trženje, strategiija trženja, konkurenca, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Ovsenjak]
• Year: 2016
• Number of pages: II, 39, 2 str.
• PID: 20.500.12556/RUL-96059
• UDC: 33
• COBISS.SI-ID: 23647718
• Publication date in RUL: 27.09.2017

Secondary language

• Language: English
• Title: Marketing plan for Elektromaterial Lendava for Polish market entry
• Keywords: Slovenia, electric industry, industrial enterprises, Elektromaterial lendava, internationalization, exports, marketing, marketing strategy, competition, analysis