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Merjenje uspešnosti prenosa trženjskih sporočil na primeru farmacevtskega izdelka : diplomsko delo
ID
Jeraj, Maja
(
Author
),
ID
Dmitrović, Tanja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/jeraj14781.pdf
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Language:
Slovenian
Keywords:
farmacevtska industrija
,
proizvodi
,
trženje
,
poslovno komuniciranje
,
meritve
,
analiza
,
primeri
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Jeraj]
Year:
2016
Number of pages:
II, 48 str., 7 str. pril.
PID:
20.500.12556/RUL-96024
UDC:
339.138
COBISS.SI-ID:
23386342
Publication date in RUL:
27.09.2017
Views:
688
Downloads:
86
Metadata:
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Secondary language
Language:
English
Title:
Measuring success of promotional message transfer for pharmaceutical product
Keywords:
pharmaceutical industry
,
products
,
marketing
,
business communication
,
measurements
,
analysis
,
cases
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