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Sponzorstvo kot strategija krepitve blagovne znamke podjetja : specialistično delo
ID Kravanja, Jaka (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/specialist/kravanja2811.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, sponzorstvo, pospeševanje prodaje, odnosi z javnostjo, trg, case study, Slovenija
Work type:Specialist thesis
Typology:2.10 - Specialist Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Kravanja]
Year:2006
Number of pages:67 str., 3 str. pril.
PID:20.500.12556/RUL-9577 This link opens in a new window
UDC:339.13
COBISS.SI-ID:16177382 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1397
Downloads:381
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Language:Unknown
Keywords:marketing, business communication, sponsorship, sales promotion, public relations, market, case study, Slovenia

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