The purpose of this thesis was to create a corporate identity for the SeaDeluxe company, which is engaged in making and booking its own mobile homes. Corporate identity is, or at least should be, for each company a very important element. The first impression plays a strong role because you never get a second chance to change it. This is why is making high-quality corporate identity of a successful business necessity. Corporate identity is the basis of visual communication between businesses and customers. It is like a graphical interface between producers and consumers. The thesis is divided into theoretical, experimental part and resoults. The theoretical part discusses the concept of corporate identity, reference triangle of the company and the importance of creating corporate image. There is also an example of good corporate identity design. The experimental part shows the manufacturing process of the corporate identity for the company SeaDeluxe and the final result of the interpretation of the individual elements. Corporate identity for the company SeaDeluxe is made using Adobe programs: Adobe Illustrator and Adobe Indesign.
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