Prenova celostne grafične podobe botaničnega vrta Univerze v Ljubljani

Vrh, Sandra (author), Slavec, Darko (mentor)

Diplomsko delo predstavlja prenovo celostne grafične podobe Botaničnega vrta Univerze v Ljubljani in je razdeljeno na dva dela. Prvi, teoretični del se osredotoča na zakonitosti oblikovanja celostne grafične podobe in raziskuje, kako njeni posamezni elementi vplivajo na končni videz prenovljene celostne grafične podobe organizacije. V tem delu so predstavljeni tudi Botanični vrt Univerze v Ljubljani, njegova zgodovina, pomen in naloge ter njegove dejavnosti in ponudba. Drugi, eksperimentalni del zajema praktično delo, ki vključuje pregled in analizo logotipov ostalih slovenskih botaničnih vrtov in arboretumov, nadaljevanje tega dela pa obsega raziskavo obstoječe celostne vizualne podobe Botaničnega vrta Univerze v Ljubljani. V raziskavi je vključena analiza obstoječega logotipa in spletnega mesta, na podlagi katere v nadaljevanju sledi predlog novega logotipa. Prikazan je oblikovalski proces od začetnega razvijanja ideje do končnega izdelka. Prenovljen logotip je umeščen na poslovne tiskovine, promocijska sredstva in aplikacije ter strnjen v priročnik celostne grafične podobe, ki je v diplomskem delu vključen kot priloga.

• Language: Slovenian
• Keywords: celostna grafična podoba, simbol, logotip, botanični vrt
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-95366
• Publication date in RUL: 20.09.2017

Secondary language

• Language: English
• Title: New corporate identity of University botanic gardens Ljubljana

Abstract

This thesis presents the redesign of corporate identity of the University Botanic Gardens Ljubljana and is divided into two parts. The main focus in the first part is to research the theoretical meaning of designing corporate identity and its elements that have the important role in the final product. This part includes some general informations about the botanical garden, its brief history, tasks and purposes. Second part of this thesis starts to demonstrate the corporate identity more practically. Firstly there is a research of the logotypes of other Slovenian botanical gardens and their visual identity analysis. The next chapter explores in detail the current logotype and website of the University Botanic Gardens Ljubljana. The new logotype is designed based by these analysis. Entire design process from initial idea to the final appearance is described in chapters 3.5.-3.7. New visual image is integrated in company's print placements, promotional material and applications. All documents are additionally collected in the corporate identity manual that is added as an attachment at the end of the thesis.

• Keywords: corporate identity, symbol, logotype, botanical garden