Despite the development of digital information technology, packaging remains an irreplaceable and competitive group of graphic products. Printed media is still an important element in acquiring and informing customers. The precise outline of the packaging design and the appropriate graphic preparation for printing work interactively and give the market an idea of product, company or brand. The diploma paper deals with the production of packaging for the new product Cupclip or a filter for coffee. The first part presents the packaging and a description of its function. The following is a set of six communication elements of the packaging, which show how shape, dimensions, materials, text, illustrations, identification elements of the product and manufacturer, colours and components and additions to the packaging form a whole and influence the perception of the packaging. Described are packaging materials, the type of the selected ink jet print and the program in which the work is being carried out: Engview Package & Display Designer and Adobe Illustrator. The market situation, types of existing packaging for filters and their characteristics are examined. The second part of the paper defines the choice of material, printer, cutter, and designing packaging in these programs. Before selected products conceptual designs and sketches are presented which have led to the final product. This is an assembled packaging, consisting of paperboard with a grammage of 300 g/m2 and a polyethylene transparent film that gives an opening and an insight into the product. Design and graphic representation of the packaging are selected according to the functions that are important when perceiving and presenting a new product on the market.
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