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Vloga nostalgije pri odločanju porabnikov v Sloveniji : magistrsko delo
ID
Prešeren, Špela
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/preseren2427-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
psihologija potrošnika
,
prehrana
,
nakup
,
odločanje
,
raziskave
,
analiza
,
primeri
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[Š. Prešeren]
Year:
2017
Number of pages:
II, 65, 27 str.
PID:
20.500.12556/RUL-94662
UDC:
339.138
COBISS.SI-ID:
23789286
Publication date in RUL:
12.09.2017
Views:
980
Downloads:
117
Metadata:
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:
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Secondary language
Language:
English
Title:
The role of nostalgia in consumer decision making in Slovenia
Keywords:
marketing
,
consumer behaviour
,
psihologija potrošnika
,
nutrition
,
purchasing
,
decision making
,
research
,
analysis
,
cases
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