Primerjava stališč do oglaševanja zdravil brez recepta med različnimi starostnimi skupinami : skupinsko magistrsko delo

Zaletelj, Manca (author), Vidmar, Špela (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, oglas, pospeševanje prodaje, odnosi z javnostjo, direktno trženje, zdravila, starost, potrošnik, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Zaletelj Kovačič
• Year: 2016
• Number of pages: IV, 120, 41 str.
• PID: 20.500.12556/RUL-94646
• UDC: 659.1
• COBISS.SI-ID: 23773926
• Publication date in RUL: 12.09.2017

Secondary language

• Language: English
• Title: A comparison of attitudes towards advertising over-the-counter drugs among different age groups
• Keywords: marketing, advertising, advertisement, sales promotion, public relations, direct selling, medications, age, consumer, research, analysis