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Merjenje učinkovitost športnega sponzorstva na primeru sponzorjev slovenskih nordijskih reprezentanc (Sberbank in Radenska) : magistrsko delo
ID Rakovec, Nuša (Author), ID Lah, Marko (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska_dela_2/pdfs/mb22_rakovec-nusa.pdf This link opens in a new window

Language:Slovenian
Keywords:športno sponzorstvo, merjenje učinkovitosti, medijska izpostavljenost, zavedanje potrošnika, Sponzorstvo, Šport, Učinkovitost, Magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[N. Rakovec]
Year:2017
Number of pages:92 str.
PID:20.500.12556/RUL-94283 This link opens in a new window
UDC:005:796.078(043.3)
COBISS.SI-ID:34992477 This link opens in a new window
Publication date in RUL:21.08.2017
Views:2039
Downloads:373
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Language:English
Keywords:Sponsorship, Sport, Effectiveness, Master's theses

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