Vstop podjetja Era d.d. na hrvaški trg ter predlog dopolnitve maloprodajne strategije na osnovi spoznanj trženjske analize : magistrsko delo

Božič, Valentina (author), Prašnikar, Janez (mentor), Pahor, Marko (co-mentor)

• Language: Slovenian
• Keywords: Slovenija, prodaja na drobno, trgovinsko podjetje, Era, poslovanje podjetja, uspešnost poslovanja, okolje, zunanja trgovina, poslovne enote, konkurenčne prednosti, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Božič]
• Year: 2006
• Number of pages: 89, VI str.
• PID: 20.500.12556/RUL-9372
• UDC: 339.13(043.3)
• COBISS.SI-ID: 16077542
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, retail trade, comercial enterprise, Era, company performance, business efficiency, environment, foreign trade, business units, competitive advantage, analysis