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Instagram kot osrednji tržnokomunikacijski kanal; študija primera sedmih slovenskih življenskostilnih blagovnih znamk mikro podjetij : magistrsko delo
ID Mežan, Maja (Author), ID Kropivnik, Samo (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska_dela_2/pdfs/mb22_mezan-maja.pdf This link opens in a new window

Language:Slovenian
Keywords:Instagram, vizualna vsebina, Tržno komuniciranje, Družbeni mediji, Blagovne znamke, Študije primerov, Magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[M. Mežan]
Year:2017
Number of pages:91 str.
PID:20.500.12556/RUL-92781 This link opens in a new window
UDC:316.472.4(043.3)
COBISS.SI-ID:34938461 This link opens in a new window
Publication date in RUL:04.07.2017
Views:2114
Downloads:578
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Language:English
Keywords:Marketing communication, Social media, Trademarks, Case studies, Master's theses

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