Oblikovanje embalaže za brezalkoholne napitke

Poredoš, Lea (author), Vrabič Brodnjak, Urška (mentor)

Namen diplomske naloge je bil raziskati slovenski trg proizvajalcev podobnih izdelkov načrtovati in oblikovati embalažo za sirup v vrečkah ter primerno sekundarno embalažo-škatlo. Pomembno je bilo, da izdelana embalaža izstopa od povprečja. Zaželjeno je bilo tudi oblikovati embalažo izven tipičnih okvirjev podobnih izdelkov na trgu in zasnovati inovativno škatlo, ki bo vsebino ščitila tudi pred poškodbami in drugimi vplivi (svetloba, vlaga ipd.). V teoretičnem delu je najprej predstavljena embalaža na splošno, z njenimi najpomembnejšimi funkcijami. Opisane so vrste embalaže in predstavjeni najpogosteje uporabljeni materiali za oblikovanje embalaže. Predstavljena sta tudi materiala, ki ju uporabljajo poizvajalci podobnih izdelkov na trgu in tehnika tiska na uporabljenem materialu. Predstavljeno je tudi pravilno označevanje ekoloških živil. Raziskane so bile uredbe in predpisi ter označbe ekoloških živil. Ker gre za ekološki proizvod, so predstavljene tudi ekološke oznake s področja ravnanja z odpadno embalažo. Kmetijski pridelek ali živilo je lahko označeno z „ ekološki “, če je zanj izdan certifikat, da izpolnjuje predpisane pogoje pridelave in predelave ter so pridelovalci ali predelovalci vpisani v evidenco pridelovalcev in predelovalcev ekoloških kmetijskih pridelkov ali živil. Narejena je bila primerjava vrečk iz polipropilena in kartonskih škatel, ki vsebujejo te vrečke. Za primerjavo smo raziskali tako slovenski kot tudi tuji trg. Po predstavitvi idej in poteku oblikovanja grafične podobe je predstavljen končni logotip in dizajn. Poudarek logotipa je na sadežu aronije, poudarek dizajna pa na ozadju iz vodnih barv in geometrijsko oblikovanih sadežih. Predstavljena je tudi oblika škatle iz valovitega kartona, ki je dovolj trdna, da ščiti vsebino. Pri oblikovanju in načrtovanju embalaže je bil uporabljen program Adobe Illustrator, s pomočjo katerega sta bila oblikovana logotip in dizajn. Pri oblikovanju dizajna je bil uporabljen tudi program Adobe Photoshop, za obliko škatle pa program EngView Package Display and Designer, ki je tudi podrobneje opisan. Končni rezultat diplomske naloge je grafična podoba embalaže in izdelan prototip seundarne embalaže iz kartona.

• Language: Slovenian
• Keywords: embalaža, načrtovanje embalaže, oblikovanje embalaže, ekološka pridelava, polipropilen, valoviti karton
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-92751
• Publication date in RUL: 03.07.2017

Secondary language

• Language: English
• Title: Packaging design for non alcoholic beverages

Abstract

The purpose of this degree paper was to investigate the Slovenian's manufacturer market of similar products and to plan and to design the packaging for the syrup in the bag, and appropriate box for it. The importance was that the packaging stands out on the market from other products. It was also exciting to create a container outside the typical type of similar products on the market, and to create an innovative box that will protect the contents from damage. In the theoretical part, first is presented packaging in general with its most important functions. Also in this part, the types of packaging are described and most commonly used materials for packaging designs are presented. It also presents the two materials used by manufacturers with similar products on the market and their technique of printing on the used material. Proper labeling of organic food is also presented. Research was done on the Regulations and Rules, and the designation of organic foods. Since it is an organic product, eco-labeling is also presented from the field of packaging waste. Agricultural crops or food may be marked with the "organic" if it is issued with a certificate that meets the prescribed conditions of production and processing as well as producers and processors entered in the register of producers and processors of organic agricultural products or foodstuffs. Then, the comparison is made between polypropylene bags and boxes, which contain such bags. For comparison, we studied both Slovenian as well as international market. After the presentation of ideas and the course of graphic design, the final logo and design were presented. The focus of the logo is the fruit Aronia, with the design emphasis on water colors background and geometrically shaped fruits. Presented is also the shape of boxes made of corrugated cardboard, which is strong enough to protect the contents. Adobe Illistrator has been used for planning and designing the packaging, and by which logo and design were designed. In formulating the design Adobe Photoshop was used, for the shape of the box the program EngView Package Designer was used, which is also described in detail. The end result of this paper is graphic design of the package and the packaging box prototype.

• Keywords: packaging, packaging planning, packaging design, organic production, polypropylene, corrugated cardboard