Oblikovanje tiskanega priročnika za trgovino z malimi živalmi

Magister, Saša (author), Fras, Domen (mentor)

Namen diplomskega dela je izdelati oziroma oblikovati priročnik za trgovino z malimi živalmi in nekoliko podrobneje spoznati izdelavo priročnika, ki spominja na revijo, vendar sestoji iz le ene publikacije, s katero bi si ljubitelji živali lahko pomagali, tako pri hrani kot raznih nasvetih za svoje ljubljenčke. Pri oblikovanju tovrstne publikacije igra pomembno vlogo način komunikacije z bralcem. Dober priročnik naj bi bil oblikovan tako, da pritegne kupca, kar je doseženo z upoštevanjem različnih smernic za oblikovanje. Del uspešno oblikovanega priročnika so tudi grafični elementi (slike in besedilo) ki predstavljajo velik del raznih publikacij. S pravilno postavitvijo naštetih elementov se pritegne želena pozornost. Diplomsko delo je razdeljeno na dva dela. V teoretičnem delu so definirane pomembne smernice za oblikovanje, osnovni pojmi, ki se nanašajo na organizacijo strani (mreža, stolpci in podobno). Navedeni so grafični elementi priročnika, besedilo in slike, ki imajo velik vpliv pri oblikovanju. V teoretičnem delu je podrobneje predstavljena tipografija. V praktičnem delu je prikazan celoten postopek izdelave: od idejne zasnove, začetnega načrtovanja priročnika, izdelave publikacije v programu Adobe InDesign, vključno z izbrano postavitvijo, fotografijami, tipografijo in barvami, do končnega tiskanega izdelka. Praktičen del vsebuje obrazložitve odločitev, ki smo jih sprejeli v postopku oblikovanja. Izpostavljeni so trije cilji, ki so bili uspešno doseženi. Zadnji del diplomske naloge je namenjen ugotovitvam.

• Language: Slovenian
• Keywords: priročnik, tipografija, barve, publikacija, oblikovanje
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-92509
• Publication date in RUL: 05.06.2017

MAGISTER, Saša, 2017, Oblikovanje tiskanega priročnika za trgovino z malimi živalmi [online]. Bachelor’s thesis. [Accessed 15 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=92509

Secondary language

• Language: English
• Title: Designing a manual for a pet shop

Abstract

The aim of this thesis is to create and design a manual for a pet store and to learn about making a manual itself in more detail. This manual looks like a magazine, with one exception: it does not come out every month, but consists of only one publication. It advises animal lovers on pet food and gives various tips for their pets. In designing such publications communication with readers plays an important role. A good guide should be designed in a way to attract customers, which is achieved by using various design guidelines. A part of a successfully designed manual is graphical elements (images and text) that make up a large portion of publications. By properly setting these elements the desired attention is attracted.. The thesis consists of two parts. The chapters of the theoretical part define the relevant design guidelines and basic concepts related to the organization of pages (net, columns and suchlike). Those are also graphical elements of the manual, text and images, which have a major effect in designing. The theoretical part presents typography in more detail. In the practical part the thesis shows the entire manufacturing process – from the conceptual design, initial manual design, manufacturing publications in Adobe InDesign, selected layout, photographs, typography and color, to the finished printed product. The practical part includes explanations of the decisions that were made in the process of designing the manual. Three successfully achieved objectives were set out as well. The last part of the thesis consists mostly of observations.

• Keywords: manual, typography, color, publication, design