Razumevanje vizualnih identitet glasbenih albumov med učenci 9. razreda

Jeram, Mojca (avtor), Selan, Jurij (mentor), Podobnik, Uršula (komentor)

Pomemben del identitete popularne glasbe je način, kako različni izvajalci sebe in svojo glasbo predstavljajo vizualno – ovitek plošče, podoba v spletnem predvajalniku, plakati ipd. To je vizualna identiteta, po kateri jih na prvi pogled ločiš in prepoznaš. Pri tem so še posebej pomembne vizualne identitete glasbenih albumov, ki jih tvorijo grafični znaki (logoti in logotipi) kot ključen element vizualne identitete ter motiv in oblikovanje albuma. Na osnovi tega se postavljajo naslednja raziskovalna vprašanja, ki jih želim raziskati: Kako se vizualne identitete izvajalcev znotraj nekega glasbenega žanra in med različnimi žanri razlikujejo oz. povezujejo? Ali in kako vizualna identiteta albuma izraža tisto, kar sporoča glasba na njem? Kakšen vpliv imajo pri tem likovno-jezikovni parametri, kot so barve, oblike, kompozicija in motivi? Kako mladostniki razumejo, doživljajo in vrednotijo odnos med zvrstjo popularne glasbe in njeno vizualno identiteto? V teoretičnem delu bom na ta vprašanja odgovorila s pomočjo študija literature in analize drugih virov (dokumentarcev o glasbenem razvoju in različnih elektronskih virov) ter s formalno analizo vizualnih identitet albumov različnih izvajalcev iz različnih žanrov. Na osnovi tega bom oblikovala likovno-jezikovne parametre za identifikacijo teh značilnosti. Ker sem tudi sama glasbenica in ustvarjam lastno avtorsko glasbo ter tudi vizualne podobe zanjo, bom v analizo vključila tudi svoje avtorsko glasbeno in grafično oblikovalsko delo. V empiričnem delu pa bom raziskala, kako učenci 9. razreda razumejo odnos med zvrstjo popularne glasbe in njeno vizualno identiteto. Nekaj dni prej jim bom dala anketni vprašalnik, s katerim bom ugotovila, koliko so seznanjeni z vizualno podobo glasbenih albumov ter njihovimi grafičnimi znaki in kaj lahko na podlagi tega pričakujem od njih. Ko bomo pričeli z likovno nalogo, bodo učenci ob poslušanju glasbene zvrsti oblikovali vizualno identiteto zanjo oz. za njenega izvajalca. Sodelovala bom z dvema razredoma, ki ju bom ločila na dve skupini. Tako bom na koncu imela 4 skupine, kjer bo vsaka prisluhnila različni glasbeni zvrsti. Delali bodo posamezno. Ob poslušanju določene glasbe, ki jo bom sama pripravila, bodo razvili vizualno podobo. Poudarek bo na vizualni podobi albuma, ne na grafičnem znaku. Na osnovi ankete, pogovora z učenci v teku dela in analize njihovih izdelkov bom nato ugotavljala, kako in na kakšen način učenci razumejo, doživljajo in kritično vrednotijo odnos med glasbeno zvrstjo in njeno vizualno identiteto.

• Jezik: Slovenski jezik
• Ključne besede: glasbeni album
• Vrsta gradiva: Magistrsko delo/naloga
• Tipologija: 2.09 - Magistrsko delo
• Organizacija: PEF - Pedagoška fakulteta
• Leto izida: 2017
• PID: 20.500.12556/RUL-92270
• COBISS.SI-ID: 11534665
• Datum objave v RUL: 24.08.2017

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Understanding the visual identities of music albums amongst the pupils in the 9th grade

Izvleček

An important part of the identity of popular music is the way different artists and their music is represented visually – covers of the records, the image in the web player, posters, etc. This is a visual identity by which they recognize and separate them at first sight. Visual identity of music albums which consists of graphic symbols (logos and logos) is especially important as a key element of the visual identity and design, and the creation of the album. On the basis of this, the following research questions, which I want to explore, are raised: How is the visual identity of performers connected or different in a particular musical genre and between different genres? How or whether the visual identity of the album expresses what the music communicates to him? What impacts do visual-linguistic parameters such as color, shape, composition and motives have? How do adolescents understand experience and value the relationship between the genre of popular music and its visual identity? In the theoretical part, I answered those questions through the study of literature and the analysis of other sources (documentaries on musical development and a variety of electronic sources), and the formal analysis of visual identities of albums of various performers from different genres. On this basis, I developed fine-language parameters for the identification of those characteristics. Due to the fact that I am a musician and create my own original music as well as visual images of it, I included in the analysis of my copyrighted music and graphic designs. In the empirical part, I will explore how the 9th grade students understand the relationship between a genre of popular music and its visual identity. A few days before I will give them a questionnaire, which will determine, how many of them are familiar with the visual image of music albums and their graphic signs and what I can expect on the basis of that. When we start with the artistic task, students will listen to the music genre and develop visual identity for it or for its performer. I will work with two classes, where they will be separated into two groups. Eventually, I will have 4 groups, which will each listen to different music genres. They will work individually. When listening to certain music, which I am going to prepare, they will develop a visual image. The focus will be more on the visual image of the album as a graphic sign. Based on surveys, discussions with students during labor and the analysis of their products, I will subsequently identify how and in what way students understand, experience and critically evaluate the relationship between the musical genre and its visual identity.

• Ključne besede: album