Oblikovanje strategije digitalnega trženja na medorganizacijskem trgu : magistrsko delo

Žorž, Viviana (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, informatika, elektronsko trženje, nakup, poslovni proces, modeli, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Žorž]
• Year: 2016
• Number of pages: II, 86, 30 str.
• PID: 20.500.12556/RUL-92237
• UDC: 339.138
• COBISS.SI-ID: 23721702
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The development of digital marketing strategy on business-to-business market
• Keywords: interorganizational systems, intercompany marketing, informatics, electronic marketing, purchasing, business process, models, research, analysis