Vpliv zvestobe kupcev na dobičkonosnost in vrednost podjetja v avtomobilski industriji : magistrsko delo

Pertovt, Magda (author), Pahor, Marko (mentor)

• Language: Slovenian
• Keywords: Slovenija, avtomobilska industrija, avtomobili, proizvodi, kvaliteta, trg, podjetje, lojalnost, zadovoljstvo, vedenje potrošnika, uspešnost poslovanja, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Pertovt]
• Year: 2016
• Number of pages: III, 78, 7 str.
• PID: 20.500.12556/RUL-92191
• UDC: 339.138
• COBISS.SI-ID: 23681510
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The impact of customer loyalty on profitability and company value in the automotive industry
• Keywords: Slovenia, car industry, cars, products, quality, market, enterprises, loyalty, satisfaction, consumer behaviour, business efficiency, cases