Analiza trženjskega komuniciranja v slovenskem zdravstvu : magistrsko delo

Zupančič Štemberger, Kristina (author), Tajnikar, Maks (mentor)

• Language: Slovenian
• Keywords: Slovenija, zdravstvo, zdravstveno varstvo, trženje, poslovno komuniciranje, proizvodi, storitve, cena, kadri, poslovni proces, zakonodaja, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Zupančič Štemberger]
• Year: 2016
• Number of pages: IV, 82 str.
• PID: 20.500.12556/RUL-92187
• UDC: 614.2
• COBISS.SI-ID: 23679206
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of marketing communication in Slovene health care
• Keywords: Slovenia, health services, health care, marketing, business communication, products, services, price, personnel, business process, legislation, analysis