Analiza trženjskega komuniciranja v majhnem podjetju : magistrsko delo

Oblak, Tanja (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, majhna podjetja, storitve, poslovno komuniciranje, oglaševanje, direktno trženje, odnosi z javnostjo, case study, I.S.P., analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Oblak]
• Year: 2016
• Number of pages: II, 64, 2 str.
• PID: 20.500.12556/RUL-92158
• UDC: 339.138
• COBISS.SI-ID: 23644390
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: A marketing communications analysis in a small business
• Keywords: marketing, small enterprises, services, business communication, advertising, direct selling, public relations, case study, I.S.P., analysis