Analiza porabnikovega zaznavanja različnih oblik neposrednega trženja : primer medicinsko tehničnih pripomočkov

Šušmelj Živec, Tjaša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, direktno trženje, zdravje, zdravila, vedenje potrošnikov, odločanje, nakup, raziskave
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Šušmelj Živec]
• Year: 2016
• Number of pages: II, 85, 42 str.
• PID: 20.500.12556/RUL-92141
• UDC: 339.138
• COBISS.SI-ID: 23629798
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of the consumer's perception of various types of direct marketing: the case of medical technical devices
• Keywords: marketing, direct selling, health, medications, consumer behaviour, decision making, purchasing, research