Analiza izboljšav poslovanja oglaševalskega podjetja zaradi uvedbe koncepta managementa odnosov z odjemalci : magistrsko delo

Savič, Alen (author), Indihar Štemberger, Mojca (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, odnosi s strankami, informatika, informacijski sistemi, management, spremembe, izboljšave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Savič]
• Year: 2016
• Number of pages: III, 79 str.
• PID: 20.500.12556/RUL-92117
• UDC: 659.2
• COBISS.SI-ID: 23584998
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The analysis of business operations improvements of the advertising company due to the introduction of customer relationship management concept
• Keywords: marketing, advertising, customer relationship, informatics, information systems, management, changes, improvements, analysis