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Vpliv krovne blagovne znamke Lisca na podznamko Lisca Men : magistrsko delo
ID Predalič Hočevar, Bernarda (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/predalic_hocevar5075.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, vrednotenje, identiteta podjetja, image, lojalnost, management, vedenje potrošnikov, case study, Lisca
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Predalič Hočevar]
Year:2016
Number of pages:III, 92, 16 str.
PID:20.500.12556/RUL-92115 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23583974 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1803
Downloads:271
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Secondary language

Language:English
Title:The impact of the Lisca corporate brand on the Lisca Men brand extension
Keywords:marketing, brands, valuation, corporate identity, image, loyalty, management, consumer behaviour, case study, Lisca

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