Analiza zavedanja in pozicioniranje trgovskih blagovnih znamk Biva in Mtech v Sloveniji : magistrsko delo

Tavčar, Anja (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, trgovina, trgovinsko podjetje, pozicioniranje proizvoda, razvoj, strategija, analiza, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Tavčar]
• Year: 2016
• Number of pages: III, 100, 31 str.
• PID: 20.500.12556/RUL-92073
• UDC: 339.138
• COBISS.SI-ID: 23496934
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: An analysis of awareness and positioning of store brands Biva and Mtech in Slovenia
• Keywords: marketing, brands, trade, commercial enterprise, positioning, development, strategy, analysis, cases