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Management blagovnih skupin na primeru blagovne skupine žensko spodnje perilo : magistrsko delo
ID Zorc, Maja (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zorc5252.pdf This link opens in a new window

Language:Slovenian
Keywords:management, odnosi s strankami, vedenje potrošnikov, nakup, odločanje, trg, konkurenca, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Zorc]
Year:2016
Number of pages:III, 94, 22 str.
PID:20.500.12556/RUL-92027 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23396326 This link opens in a new window
Publication date in RUL:11.05.2017
Views:955
Downloads:119
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Secondary language

Language:English
Title:Category management in the women's underwear brand group
Keywords:management, customer relationship, consumer behaviour, purchasing, decision making, market, competition, research, analysis

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