izpis_h1_title_alt

Marketinški koncept v športnem sponzorstvu : doktorska disertacija
ID Pavli, Gašper (Author), ID Lah, Marko (Mentor) More about this mentor... This link opens in a new window, ID Jurak, Gregor (Co-mentor)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/doktorska_dela/pdfs/dr_pavli-gasper.pdf This link opens in a new window

Language:Slovenian
Keywords:marketing, sponzorstvo, šport, športni marketing, športno sponzorstvo, marketinški koncept, odnosi, zadovoljstvo, aktivacija sponzorstva, imetnik športne lastnine, dojemanje sponzorstva, vzajemnost v sponzorskem razmerju, model sponzorstva
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[G. Pavli]
Year:2017
Number of pages:260 str.
PID:20.500.12556/RUL-91952 This link opens in a new window
UDC:796:339.138
COBISS.SI-ID:5084593 This link opens in a new window
Publication date in RUL:04.05.2017
Views:2304
Downloads:582
Metadata:XML RDF-CHPDL DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:English
Keywords:sport sponsorship, marketing concept, marketing relationship, sponsorship satistaction, sponsorship activation, sport property, sponsorship reciprocity, sponsorship model

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back