Marketinški koncept v športnem sponzorstvu : doktorska disertacija

Pavli, Gašper (author), Lah, Marko (mentor), Jurak, Gregor (comentor)

• Language: Slovenian
• Keywords: marketing, sponzorstvo, šport, športni marketing, športno sponzorstvo, marketinški koncept, odnosi, zadovoljstvo, aktivacija sponzorstva, imetnik športne lastnine, dojemanje sponzorstva, vzajemnost v sponzorskem razmerju, model sponzorstva
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [G. Pavli]
• Year: 2017
• Number of pages: 260 str.
• PID: 20.500.12556/RUL-91952
• UDC: 796:339.138
• COBISS.SI-ID: 5084593
• Publication date in RUL: 04.05.2017

Secondary language

• Language: English
• Keywords: sport sponsorship, marketing concept, marketing relationship, sponsorship satistaction, sponsorship activation, sport property, sponsorship reciprocity, sponsorship model