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Oblikovanje grafične podobe podjetja, ki odraža njegovo dejavnost
ID MILEV, DANIEL (Author), ID Meža, Marko (Mentor) More about this mentor... This link opens in a new window

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MD5: 3879DEE510130903C19755B151EF202E
PID: 20.500.12556/rul/cb8939f6-b453-410b-9d72-85fe47f94229

Abstract
V diplomskem delu bo podrobneje predstavljena celostna grafična podoba podjetja. Pojasnjeni bodo tudi razlogi, zakaj je podjetjem grafična podoba potrebna za predstavitev samega podjetja na vizualni način ter kako je s časom postala neločljiv del poslovne strategije podjetja. Ustvarjanje in oblikovanje stabilne, dobro znane in zlahka prepoznavne celostne grafične podobe je ogromnega pomena za vsako podjetje. V nadaljevanju bodo opisani pomembnejši elementi ter zajete tudi smernice, ki jih je treba upoštevati pri izdelavi celostne grafične podobe, z doslednostjo na prvem mestu. Predstavljeno bo tudi, kako se izogniti negativnemu učinku in slabi celostni grafični podobi. V prvem praktičnem delu bom predstavil lastni primer izdelane celostne grafične podobe, ki zajema izdelavo znaka, spletne strani, ovojnico ter vizitko. Podrobneje bodo opisani uporabljani postopki ter programska oprema. Podan bo tudi primer vseh izdelkov v slikovni obliki. V drugem praktičnem delu bo narejena analiza lastno oblikovanega logotipa in implementacija posameznih smernic, ki so bile podane v tretjem poglavju. Drugi del bo zajel analizo uporabljenega simbola, barve in tipografije. Narejena bo primerjava različnih velikosti logotipa.

Language:Slovenian
Keywords:celostna grafična podoba, CGP, znak, logotip, spletna stran, ovojnica, vizitka, doslednost, HTML, CSS, JavaScript, Photoshop, Illustrator
Work type:Bachelor thesis/paper
Organization:FE - Faculty of Electrical Engineering
Year:2017
PID:20.500.12556/RUL-91851 This link opens in a new window
Publication date in RUL:25.04.2017
Views:1510
Downloads:593
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Secondary language

Language:English
Title:Designining corporate image which reflects corporate identity
Abstract:
This thesis presents in detail the corporate identity design of a company and the reasons why it is necessary for the companies to present themself in a visual way and how corporate identity is becoming inseparable from the company’s business strategy. Creating and designing a stable well-known and easily identifiable corporate image is from enormous importance for any business. Then the important elements of corporate identity design will be described and also the guidelines that need to be considered while designing corporate identity, consistency in the first place, will be included. It will be presented how to avoid the negative effects and poor corporate image. In the first practical part I will present my own designed corporate image, which includes the production of a logo, website, business card and envelope. The used procedures and software will be described in more details. The second practical part consists of an analysis of my own designed logotype and implementation of the guidelines, which were given in the third chapter. I will analyze the used symbol, colors and typography and try to determine whether the theoretical guidelines really apply and are taken into consideration in practice. Comparison of different logo sizes wil be presented too.

Keywords:corporate graphic design, corporate identity design, corporate identity system, CIS, logo, logotype, website, envelope, business card, consistency, HTML, CSS, JavaScript, Photoshop, Illustrator

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