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Vpliv finančne pismenosti na nakupno vedenje porabnikov v času gospodarske krize v Sloveniji : magistrsko delo
ID
Mlekuž, Ana
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
,
ID
Rant, Vasja
(
Comentor
)
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/mlekuz4837.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
vedenje potrošnikov
,
odločanje
,
osebne finance
,
krize
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Mlekuž]
Year:
2016
Number of pages:
IV, 101, 53 str.
PID:
20.500.12556/RUL-91803
UDC:
339.138
COBISS.SI-ID:
23496166
Publication date in RUL:
11.05.2017
Views:
1616
Downloads:
206
Metadata:
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Secondary language
Language:
English
Title:
The impact of financial literacy on the consumers' buying behavior during the financial crisis in Slovenia
Keywords:
marketing
,
purchasing
,
consumer behaviour
,
decision making
,
personal finance
,
crises
,
research
,
analysis
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