Tržna naravnanost, zadovoljstvo in zvestoba kupcev v izbranem podjetju : magistrsko delo

Ljubanović, Dražen (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, vedenje potrošnikov, zadovoljstvo, lojalnost, tržne raziskave, case study, trgovinsko podjetje, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Ljubanovič]
• Year: 2016
• Number of pages: III, 83, 16 str.
• PID: 20.500.12556/RUL-91778
• UDC: 339.138
• COBISS.SI-ID: 23636966
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: Market orientation, customer satisfaction and loyalty in a selected company
• Keywords: marketing, business communication, consumer behaviour, satisfaction, loyalty, market research, case study, commercial enterprise, research, analysis