Vpliv Facebooka in uporabniško ustvarjenih vsebin na trženje turističnih destinacij : magistrsko delo

Likar, Eva (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: turizem, turistična geografija, trženje, socialne mreže, poslovno komuniciranje, turistični proizvod, cena, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Likar]
• Year: 2016
• Number of pages: II, 63 str.
• PID: 20.500.12556/RUL-91774
• UDC: 339.138
• COBISS.SI-ID: 23637734
• Publication date in RUL: 11.05.2017

Secondary language

• Language: English
• Title: The impact of Facebook and user generated content on tourism destination marketing
• Keywords: tourism, tourist geography, marketing, social network, business communication, tourist product, cena, research, analysis