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Analiza luksuznih blagovnih znamk žganih pijač v Sloveniji : magistrsko delo
ID Kosaber, Martin (Author), ID Rašković, Matevž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kosaber2273-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, alkoholne pijače, blagovne znamke, trženje, image, identiteta podjetja, trg, case study, Pernod Ricard
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Kosaber]
Year:2016
Number of pages:II, 62 str.
PID:20.500.12556/RUL-91702 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23686630 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1567
Downloads:182
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Secondary language

Language:English
Title:An analysis of luxury brands of spirits in Slovenia
Keywords:Slovenia, alcoholic drinks, brands, marketing, image, corporate identity, market, case study, Pernod Ricard

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