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Analiza vloge družbenih omrežij pri odločitvah kupcev v wellness dejavnosti : magistrsko delo
ID Cigale, Maša (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cigale4926.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, informacije, socialne mreže, prosti čas, raziskave
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Cigale]
Year:2016
Number of pages:IV, 81, 6 str.
PID:20.500.12556/RUL-91636 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23630054 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1168
Downloads:115
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Secondary language

Language:English
Title:An analysis of the role of social networks in consumer decisions in the wellness industry
Keywords:marketing, purchasing, decision making, consumer behaviour, information, social network, leisure, research

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